Gothic Landscape

Recruiting with multiple personas in mind and expanding employee benefits

Gothic Landscape is the largest family-owned landscaping company whose work includes the Facebook campus.

After conducting interviews with 60+ stakeholders we crafted an employee value proposition, recruiting strategy and employee retention plan, all which would also support external marketing efforts. With a focus on employee potential, we recommended Gothic expand its education program for greater employee mobility, align its philanthropic strategy with its brand and communicate sustainability with audience in mind.