Center for Biodiversity

Crafting brand strategy and communications for a difficult sell: bringing Grizzlies back to California

Center for Biodiversity needed help creating a brand strategy for the California Grizzly Alliance, a new alliance bringing together first persons, environmentalists and politicians aiming to reintroduce the bears to the California wilderness.

Research:

• Review of existing nonprofit programs, research and competitive analysis

• Executive interview (group)

• Qualitative research with current stakeholders

After three rounds of revisions with key stakeholder, we landed on a direction to inspire a new generation. Instead of focusing on nostalgia, we look forward – connecting to the visionary spirit of California and the people who call it home.