CO Architects

Redefining a world-renowned firm’s core values and shared purpose

CO Architects is renowned for its extensive portfolio of large and complex institutional, civic, academic, medical education, science and technology, and healthcare projects.

Using collaborative sessions, we were able to help CO Architects transition from a project-centric to a culture and practice-centric assertion of its value. We helped to define and articulate how its core, common beliefs define the work that it does so that internal and external audiences alike will better understand how new ideas originate and gain traction at CO Architects, and how the firm’s consensus-based, iterative approach leads to better, more enduring architecture. The website and culture book were rewritten to incorporate the ethos of the new direction, both in copy and style.