Uber Eats

Increasing awareness for Uber Eat’s non-food items

Uber Eats had a problem – customers saw it as only a place for restaurant food delivery. It came to us asking for help building awareness for non-food items; the campaign focus was social media.

Social media’s known for cultivating niche communities. Similarly, Uber Eats has almost almost anything for almost almost anyone, no matter what corner of the internet you hang out in. The creative brief asked to prove out the breadth and depth of Uber Eats by framing Uber Eats as the app that has (almost almost) anything for sub-cultures and if-you-know-you-know celeb moments.

Celeb spots featured Idris Elba, Christian McCaffrey, Helen Mirren and Michael Cera.