Uber One
Using social media ‘ear worms’ to drive memorability

Uber Eats needed to raise awareness for their new product, Uber One. The strategy was to make assets likely to trend and drive benefits memorability.

The creative brief focused on celeb-specific earworms to drive memorability.

We had Julia Fox repeat her ‘Uncut Gems’ pronunciation to engage our audience and leveraged TikTok’s robot voice to drive engagement. We repeated this strategy for celebs like Tracy Morgan, Sarah Silverman, Kelis.

The campaign resulted in a new record for Uber on Snap – with a 14% better video click through rate than platform average and 6k swipes per hour.